The Innovation Institute is proud to offer a crowdsourced direct investment platform for individuals seeking capital to launch new start-ups in the healthcare space. RedCrow is based in the San Francisco Bay area. The RedCrow platform was initially launched by Brian A. Smith, a leader in the equity crowdfunding space and a former wealth manager at Morgan Stanley. Partnered with Brian in the RedCrow venture is Jerry Harrison, who was most widely known for his work with the musical group “Talking Heads” but also has experience with the crowdsourcing space having launched garageband.com in the 90s. The Innovation Institute also has a small equity position in RedCrow and shares in the upside for those successful capital raises.
RedCrow in partnership with the Innovation Institute, provides a portal for companies seeking funding. RedCrow’s team which is comprised of experts in the medical, business, marketing and financial spaces will vet companies seeking investment and work with them on their pitches. The RedCrow platform meets a need for early stage start-up companies seeking capital and fills the gap between a nascent idea and fully operational company. The platform will also allow Member System’s physicians and employees the opportunity to invest in their co-workers or peers’ products and start-ups. The typical capital raise is between one and three million dollars.
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Today, most healthcare organizations operate in ways that are antithetical to innovation. The trend in patient-centered healthcare is to focus on stability, predictability, standardization and the avoidance of risk. Process engineers are deployed to help hospitals and healthcare systems eliminate waste and improve their organizations using Lean and Six-Sigma principles. Few operators develop an effective focus on innovation. Therefore, few reap the rewards that innovative breakthroughs in patient care can bring. More…